The Changing Role of the Marketing Manager
If you work in financial services marketing, it probably hasn’t escaped your attention that your role has changed in recent years.
While marketing was once seen as purely creative (or sometimes ‘fluffy’, for the uninitiated), today the successful marketing manager will be a combination of data specialist, digital expert and the creator or curator of relevant, interesting content.
In this white paper we explore some of the changes that the financial services marketing role has seen over the past few years and identify some of the core skills Marketing teams need today if they are to be effective.
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