An article in this week’s Marketing Week thinks so.
If it’s true, what does it mean for Marketers on both sides of the fence? Can marketing activity be improved by more cross-pollination between traditionally B2C and B2B activity?
What can Marketers in both areas learn from each other – are there op..
Last week, the Committee of Advertising Practice (CAP) issued an update on the rules around comparative advertising.
With comparison central to many financial services promotions, it seems like a good excuse to revisit the regulations on this.
What is comparative advertising, and what do Marketing t..
Last week (18 February) the Financial Conduct Authority announced that it had banned a number of online adverts issued by a motor finance firm.
What caused the regulator to ban the ads, and what can regulated Marketers learn in terms of their own online advertising?
On 17 February, the Financial Conduct Authority fined car finance provider, Moneybarn Ltd, £2.77 million for failing to treat customers fairly.
What was the fine for, and as a Marketer, how can you help to ensure that your firm avoids falling foul of the financial regulator?
New research from trade body Innovate Finance shows that venture capital and private equity investment into UK fintech firms totalled $4.9bn in 2019, leaping 38% from $3.6bn in 2018. The majority of the 10 largest fintech deals in Europe in 2019 were from UK firms.
What’s behind this fintech boom, ..
Newsjacking is a tactic Marketers can use to generate content and increase engagement. But what is it, how can it be used, and is it a device your team can utilise?
The term was coined – according to sproutsocial.com – by David Meerman Scott in his book, ‘Newsjacking’.
Brand compliance can be one of the biggest bugbears for Marketing teams.
With a range of definitions, we look at what brand compliance means – and how you can achieve it in your business.
The definition of brand compliance can vary, but always contains some consistent eleme..
Earlier this month, the Information Commissioner’s Office published its draft of the new direct marketing code of practice.
This is the first time the direct marketing industry has had a code of practice. What does it propose, and what will firms need to do to comply?
For regulated Marketing teams, the compliance approvals process is a necessary part of producing financial promotions.
That doesn’t stop it becoming a frustration at times. It has the potential to slow down your production and create work via repeated reviews and edits.
It doesn’t have to be this w..
At the end of last year, claims management firm Professional Personal Claims Limited was hit with a £70,000 fine from the Financial Conduct Authority.
What was the fine for, and are there lessons other regulated firms – not just claims management companies – can learn to avoid the same fate?
The Committee of Advertising Practice (CAP) this week issued a reminder for firms that use testimonials and endorsements as part of their marketing strategy.
The article, published on the ASA/CAP website, says that while endorsements and testimonials are ‘a popular, effective – and perfectly legitim..
Technology evolves constantly, with new media types and platforms being continually developed. For Marketers, this offers never-ending opportunities to share your content in new ways.
Reaching and engaging your target audience is an ongoing challenge. The internet is a crazily busy place; your conte..
Content marketing is a perennial topic of interest for today’s Marketers.
In an era dominated by digital and online, it’s more important than ever that good content sits at the heart of your marketing strategy – as we explore in our blog on why you need quality content in the era of machine learning
It’s accepted that great content is the route to success in digital marketing.
The right content, shared with the right people at the right time, will deliver useful, valuable information to your target market. It will drive traffic to your website, amplify your messages and – ultimately – promote t..
Pay-per-click advertising isn’t new, but remains popular – not surprising when it is still one of the most effective marketing tools.
PPC enables Marketers to target specific segments of the market. It delivers a cost-effective approach, with costs only being incurred when people respond to your ad.