Inbound marketers are constantly looking for ways to generate more leads from their websites and increase conversion. But in order to convert, you need to direct people to your website in the first place.

To increase the conversion rate, as a marketer you need a clever and creative lead generation s..

The Financial Conduct Authority has told claims management companies (CMCs) that they must do more to ensure their promotions do not mislead potential customers.

On 23 August, the Authority announced a number of new rules in relation to financial promotions issued by CMCs. These new rules aim to ens..

Digital transformation in the finance industry is a concept which has now become part of a successful business strategy rather than just technology.

The impact of digital transformation and automation leads to opportunities of faster, cost-effective operations, meeting regulatory deadlines, improved..

In a highly competitive financial services sector, fintech companies are revolutionising banking, pressurising traditional firms to develop better products and provide customers with a better experience.

Personalisation is a hot topic in marketing today. It is an opportunity, not just in the form of..

Has anyone in your business ever ‘gone rogue’ and created an unapproved new piece of collateral?

Possibly, worse, has anyone recreated an unapproved version of something that already exists because they can’t find the document they’re looking for?

The Marketing Manager’s role is more varied than most.

Your job might encompass both strategic planning and admin…writing sell sheets and reporting on digital marketing analytics…making decisions on SEO and organising events.

Not surprising, then, that marketing has a tradition of using external ag..

The financial regulator publishes reams of guidance on how to produce compliant financial promotions.

Yet in spite of this, firms continue to break the rules – either accidentally or by pushing the limits of what they can get away with.

How many firms break the rules? How does the FCA respond? And ..

You’ve probably heard of marketing personas, sometimes known as ‘buying’ or ‘buyer’ personas. It’s a term used increasingly in marketing strategy.

But what are personas? What is the definition of a marketing persona and what is it used for? How detailed do these personas need to be? And how can you ..

A new survey has uncovered how marketers plan to spend their budgets in 2020.

The survey, by business intelligence company the Incite Group, questioned 950 marketers. It aimed to understand their goals, priorities and the ways they plan to allocate budgets in the coming year.

Your brand is one of your most valuable assets.

It helps your firm to differentiate itself, makes you visible and recognisable to you your customers and prospects and can be invaluable shorthand for your values – the things your business stands for.

Martech – where marketing meets technology – is an intrinsic part of today’s marketing landscape. But what exactly do people mean when they talk about martech? And what are the key trends and developments you need to be aware of?

All Marketers face the content challenge. The need to come up with ever-more engaging, ever-more relevant and ever-more creative thought leadership.

Feeding the appetite of your audience isn’t easy.

London has been named the second-best city in the world for marketing activities, second only to New York.

Why is London such a good location for Marketers, and what does the future hold for the world’s best marketing cities?

This month, the FCA launched a new advertising campaign highlighting the imminent deadline for PPI claims.

The campaign encourages consumers to act before the window for PPI complaints closes in August.

At the same time, the regulator released the latest figures showing responses to its PPI campaign..

Admin. The bane of the Marketing Manager’s life.

Administration in marketing can take many forms.

You may spend a lot of time producing manual reports for your leadership team.