This week, the ASA/CAP annual report was released.

What does it tell marketers about advertising compliance, and what lessons can we take away from it?

Who are the ASA and CAP?

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media.

On 11 April, the Financial Conduct Authority issued a stern letter to CEOs about repeated failings in financial promotions approvals.

As a regulated Marketer, you need a deep understanding of the rules that govern financial promotions. You need to work closely with your Compliance team to make sure..

On their own, both email and social media are powerful marketing channels. But use them in combination, and you can dramatically increase their impact.

In this blog, we look at how the two channels can work together to improve the ROI of your marketing activity.

The Competition and Markets Authority (CMA) has launched a campaign aimed at ensuring firms include fair terms in their contracts and materials.

The campaign is aimed particularly at the holiday and travel industries, but has lessons for all firms.

If you market regulated financial services, The FCA..

On 29 April, Christopher Woolard, FCA Executive Director for Strategy and Competition, gave a presentation on innovation.

He talked about the impact of the FCA’s work to promote innovation, and how the regulator aims to continue encouraging innovative approaches.

We summarise his speech and look at ..

Every industry has its own terminology and acronyms. It can take a while to get to know them all and feel like you have a real understanding of the sector you work in.

Marketing is no exception – any Marketing professional will have had to familiarise themselves with a wealth of jargon. ROI, anyone?..

That’s a question posed by FinTech risk experts Aon recently.

In a blog, the firm explores whether Brexit will impact London FinTechs and threaten the capital’s reputation as a hub for financial innovators.

We look at the reasons for London’s pre-eminence in financial innovation – and examine the im..

Marketing Directors are increasingly getting a place at the top table. Marketers are appearing on the board alongside their Finance, HR and CEO counterparts.

But what do their fellow board members think of the Marketing function? How does the C-Suite really view Marketing?

Do you know what Google’s Quality Score is, and how it is worked out?

If you produce online adverts for search engines, you should – as it’s central to your visibility online.

Here we look at the components that make up ‘quality’ in Google’s eyes and share tips on making your ads more search engine..

The benefits of marketing automation are well-recognised. Automating your processes – whether production, approval or delivery – can save you significant time, reduce your admin, improve your targeting and accuracy, optimise regulatory compliance.

The arguments for greater automation in marketing ar..

 A survey released recently showed that the popularity of podcasts is soaring as social media takes a dip.

Why is this, and how can you make the most of this growing engagement with podcasts in your marketing?

Podcasts growing in popularity

Why are podcasts growing in popularity? According to a surv..

Last week, we announced that our company name is changing to Simplifie.

Why the change – and why do names matter? We look at the reasons behind our new name.

Simplifie – what we do

We’re making the change because the name Simplifie better represents who we are and what we do.

All regulated Marketing Managers know the importance of compliant financial promotions.

But this week, the need for compliance was brought sharply into focus as four people were arrested following a probe into a collapsed firm.

The FCA and Serious Fraud Office investigation into collapsed mini-bond..

Your brand is central to your success.

As a Marketer, you know that – and you only need to look at the success of the world’s best brands to understand how crucial a consistent brand experience is.

How does this translate to financial services brands? And how can you make the most of the brand you ..

Pension communications aren’t often held up as examples of best practice. But things may be changing, as an article in Money Marketing explained this week.

Are we nearing a revolution in retirement communications? And will other financial services customer materials follow suit?

Changing the way we ..