Financial promotions. You all write, review, edit and publish them.

But what exactly is a financial promotion (FP) in the eyes of the Financial Conduct Authority?

A new salary survey, the annual Marketing Week Career and Salary Survey, was released this week.

What does it tell us about marketing salaries? Are you being paid enough?

A New Year is a great opportunity to revisit your strategy. To take a fresh look at your approach and identify areas where you could brush up your techniques.

Whether that’s adopting new technologies, moving into new delivery channels, or just sharpening up your current approach – it’s a good time t..

A recent survey showed that only 29% of EU organisations have fully implemented all the requirements of the GDPR. With the General Data Protection Regulation having been law since May, this is a bit of a worry.

We look at what the survey says, and how you can make sure you’re not part of the 71%.

As ever, nothing stood still for Marketing teams this year. There was new regulation to tackle, innovations to keep pace with, and ever-evolving best practice in both traditional and newer areas of marketing.

Here we round up the things making the biggest marketing headlines in 2018. Why not take fi..

The creative review process is an inescapable part of the Marketing role.

Whether you’re producing hard copy assets like brochures, flyers and sell sheets, or digital ones like webpages, lead nurturing emails or interactive pdfs, reviews are essential.

2019 is just around the corner. And with it comes the usual round of predictions – the products, approaches and technologies we’ll need if we want to keep pace with a rapidly-evolving marketing landscape.

How do you pick out the nuggets from the noise? Here we’ve done the hard work for you, focusin..

Earlier this month, CAP, the Committee of Advertising Practice, announced new rules on the use of data for marketing. What are these new rules, and how will they impact your marketing activity?

What is CAP?

An article this week claimsthat brands need a balance of short- and long-term objectives in order to meet their goals.

In today’s data-driven world, metrics-oriented goals are often seen as king. But they’re not the be-all and end-all of marketing effectiveness measures, as the Marketing Week artic..

The words ‘template’ and ‘creative’ might seem like natural enemies.

Many a marketer’s or designer’s instinctive reaction will be that any sort of template will stifle creativity. Surely the very idea of a template approach will constrict your imagination? 

5-year strategy. The strategy paper, published on 1 November, has a focus on ‘online impact’, in recognition of the role that online plays in today’s advertising.

What does the strategy look like, and how will it affect your advertising and promotional activity?

Videos and podcasts increasingly popular for marketing – and it’s not hard to see why.

We live in an age of short attention spans, where a wealth of content competes for your time.

Being a good marketing manager – it’s a challenge. With customer expectations, potential marketing channels and the wider landscape constantly evolving and growing, keeping pace is a full-time job.

Then overlay that with the need to comply with numerous industry-specific regulations. 

Search engine experts Search Engine Land have published a blog looking at common SEO blunders.

Back in June we explored the 5 SEO basics you need to get right. Today we examine the flip side, and look at what not to do, summarising their findings to explore the 7 SEO mistakes you need to avoid.

This month, brand consultancy Interbrand released its 19^thBest Global Brands list. The list identifies – and explores the common success factors behind – the world’s leading brands.

What sectors do they come from? How have they achieved their success?