You’ve probably heard of marketing personas, sometimes known as ‘buying’ or ‘buyer’ personas. It’s a term used increasingly in marketing strategy.

But what are personas? What is the definition of a marketing persona and what is it used for? How detailed do these personas need to be? And how can you ..

A new survey has uncovered how marketers plan to spend their budgets in 2020.

The survey, by business intelligence company the Incite Group, questioned 950 marketers. It aimed to understand their goals, priorities and the ways they plan to allocate budgets in the coming year.

Your brand is one of your most valuable assets.

It helps your firm to differentiate itself, makes you visible and recognisable to you your customers and prospects and can be invaluable shorthand for your values – the things your business stands for.

Martech – where marketing meets technology – is an intrinsic part of today’s marketing landscape. But what exactly do people mean when they talk about martech? And what are the key trends and developments you need to be aware of?

All Marketers face the content challenge. The need to come up with ever-more engaging, ever-more relevant and ever-more creative thought leadership.

Feeding the appetite of your audience isn’t easy.

London has been named the second-best city in the world for marketing activities, second only to New York.

Why is London such a good location for Marketers, and what does the future hold for the world’s best marketing cities?

This month, the FCA launched a new advertising campaign highlighting the imminent deadline for PPI claims.

The campaign encourages consumers to act before the window for PPI complaints closes in August.

At the same time, the regulator released the latest figures showing responses to its PPI campaign..

Admin. The bane of the Marketing Manager’s life.

Administration in marketing can take many forms.

You may spend a lot of time producing manual reports for your leadership team.

Branding, creativity and storytelling have traditionally been seen as the preserve of B2C businesses.

But an article this week suggests that B2B brands need to invest more in brand marketing. We explore why – and share tips for refining your own brand marketing strategy.

25 May marked a year since the General Data Protection Regulation came into force.

It was heralded as life-changing for marketing as we know it. But has GDPR really changed marketing activity in the last twelve months?

What does GDPR compliance entail?

The General Data Protection Regulation affects ..

This week, a bank was fined £1.89m for failings in its outsourcing processes.

The fines, levied by the Financial Conduct Authority and Prudential Regulation Authority, saw R.Raphael & Sons plc penalised for failing to manage its outsourcing arrangements properly.The regulators’ action brings to ..

This week, the ASA/CAP annual report was released.

What does it tell marketers about advertising compliance, and what lessons can we take away from it?

Who are the ASA and CAP?

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media.

On 11 April, the Financial Conduct Authority issued a stern letter to CEOs about repeated failings in financial promotions approvals.

As a regulated Marketer, you need a deep understanding of the rules that govern financial promotions. You need to work closely with your Compliance team to make sure..

On their own, both email and social media are powerful marketing channels. But use them in combination, and you can dramatically increase their impact.

In this blog, we look at how the two channels can work together to improve the ROI of your marketing activity.

The Competition and Markets Authority (CMA) has launched a campaign aimed at ensuring firms include fair terms in their contracts and materials.

The campaign is aimed particularly at the holiday and travel industries, but has lessons for all firms.

If you market regulated financial services, The FCA..