Earlier this month, the Information Commissioner’s Office published its draft of the new direct marketing code of practice.
This is the first time the direct marketing industry has had a code of practice. What does it propose, and what will firms need to do to comply?
For regulated Marketing teams, the compliance approvals process is a necessary part of producing financial promotions.
That doesn’t stop it becoming a frustration at times. It has the potential to slow down your production and create work via repeated reviews and edits.
It doesn’t have to be this w..
At the end of last year, claims management firm Professional Personal Claims Limited was hit with a £70,000 fine from the Financial Conduct Authority.
What was the fine for, and are there lessons other regulated firms – not just claims management companies – can learn to avoid the same fate?
The Committee of Advertising Practice (CAP) this week issued a reminder for firms that use testimonials and endorsements as part of their marketing strategy.
The article, published on the ASA/CAP website, says that while endorsements and testimonials are ‘a popular, effective – and perfectly legitim..
Technology evolves constantly, with new media types and platforms being continually developed. For Marketers, this offers never-ending opportunities to share your content in new ways.
Reaching and engaging your target audience is an ongoing challenge. The internet is a crazily busy place; your conte..
Content marketing is a perennial topic of interest for today’s Marketers.
In an era dominated by digital and online, it’s more important than ever that good content sits at the heart of your marketing strategy – as we explore in our blog on why you need quality content in the era of machine learning
It’s accepted that great content is the route to success in digital marketing.
The right content, shared with the right people at the right time, will deliver useful, valuable information to your target market. It will drive traffic to your website, amplify your messages and – ultimately – promote t..
Pay-per-click advertising isn’t new, but remains popular – not surprising when it is still one of the most effective marketing tools.
PPC enables Marketers to target specific segments of the market. It delivers a cost-effective approach, with costs only being incurred when people respond to your ad.
The Marketing team today can look very different to teams of just a few years ago.
Globalisation, remote working, outsourcing and flexible working have all grown over recent years. And while these are largely very positive trends, they can result in teams that are geographically dispersed, and in so..
GDPR was back in the news this week as it emerged that a German housing firm had been fined €14.5 million (approximately £12.5 million) for data breaches.
It seems a good opportunity to revisit GDPR. Do you know what your obligations under the General Data Protection Regulation are? Is your firm doi..
Despite the numerous ways in which brands appear distinctive online, for example, through creative content and remarkable visuals, one important aspect is overlooked – tone of voice.
A clear mission, voice and tone are necessary in order for brands to demonstrate their authenticity. They form a stra..
One of the challenges of being a Marketer in financial or professional services is that your area of business is – let’s say – not always the most exciting.
You don’t have the luxury of a ‘sexy’ sector like fashion or cars to talk about. And yet content marketing remains the pre-eminent strategy – a..
Email is the lifeblood of many marketing campaigns. Well-constructed email campaigns make it easy to reach a targeted audience in a timely way with relevant communications.
But how can you achieve your email marketing goals? What does a good email marketing campaign look like?
Google has announced that it will let website owners customise the way their content appears in search results previews.
How can you take advantage of this to improve the way your firm is described in search rankings?
The ‘snippet’ is the preview text that shows when your s..
Efficiency is one of the Marketing team’s Holy Grails.
Improving your efficiency enables you to get products and services to markets quicker; reduce duplication and rework; and save your business money.
But becoming more efficient is easier said than done. All too often, Marketing teams are bogged d..