For regulated Marketers, regulatory compliance is as important as content creativity.

Twitter is a fundamental element of most marketing strategies. In the era of content marketing, sharing content on social media is a key driver of web traffic and downloads. But marketing via Twitter is not without its risks.

It’s something all Marketing teams have probably wrestled with over recent weeks. As the Covid-19 pandemic continues, how should firms be marketing themselves?

What’s appropriate at the current time?

Should companies change their marketing and communications as a result of the pandemic?

Last year, we wrote a blog on How to make remote collaboration work in marketing. Now, with the vast majority of Marketers working from home, the challenge is even more relevant.

So here we revisit our tips for remote working, and update them for a time when the challenge isn’t just of teams across ..

In recent weeks, the working environment for many of us has become unrecognisable, as firms tackle the impact of the coronavirus and many roles adapt to working remotely.

How are Marketers – and particularly those with children at home – coping with home working? A new survey published in Marketing ..

For many Marketing professionals, blog posts are a core element of the content marketing strategy.

But there is no point spending time creating blog content if what you produce doesn’t resonate with your audience. Blog posts are really all about conversions – driving prospects and clients to your w..

An article in CityAM this week asked whether coronavirus will be ‘the tipping point for company communications’ in the financial sector.

Here we look at what the current situation means for financial services communications, and whether it will indeed create a sea-change in the way that firms commu..

An article in this week’s Marketing Week suggests so. Keith Weed, president of the Advertising Association, believes that the coronavirus pandemic ‘provides an opportunity for the advertising industry to tackle the issue of trust and fulfil its responsibilities to the people, businesses and economy ..

If you work in marketing, there’s a very good chance that you’re working from home right now. With offices closing down all over the UK and worldwide, working remotely is becoming the new normal.

At a time of uncertainty, we thought it might be helpful to share some tips for remote (and possibly sol..

An article in this week’s Marketing Week thinks so.

If it’s true, what does it mean for Marketers on both sides of the fence? Can marketing activity be improved by more cross-pollination between traditionally B2C and B2B activity?

What can Marketers in both areas learn from each other – are there op..

Last week, the Committee of Advertising Practice (CAP) issued an update on the rules around comparative advertising.

With comparison central to many financial services promotions, it seems like a good excuse to revisit the regulations on this.

What is comparative advertising, and what do Marketing t..

Last week (18 February) the Financial Conduct Authority announced that it had banned a number of online adverts issued by a motor finance firm.

What caused the regulator to ban the ads, and what can regulated Marketers learn in terms of their own online advertising?

Why did the FCA ban the online ad..

On 17 February, the Financial Conduct Authority fined car finance provider, Moneybarn Ltd, £2.77 million for failing to treat customers fairly.

What was the fine for, and as a Marketer, how can you help to ensure that your firm avoids falling foul of the financial regulator?

Why did the FCA fine Mon..

New research from trade body Innovate Finance shows that venture capital and private equity investment into UK fintech firms totalled $4.9bn in 2019, leaping 38% from $3.6bn in 2018. The majority of the 10 largest fintech deals in Europe in 2019 were from UK firms.

What’s behind this fintech boom, ..

Newsjacking is a tactic Marketers can use to generate content and increase engagement. But what is it, how can it be used, and is it a device your team can utilise?

What is newsjacking?

The term was coined – according to sproutsocial.com – by David Meerman Scott in his book, ‘Newsjacking’.

It refe..