Proofing materials for accuracy or brand compliance may not be the most exciting part of a Marketer’s job, but it’s essential if you want to preserve your brand, ensure content is correct and – if you work in a regulated sector – avoid regulatory compliance breaches.

How are markets – and Marketers – having to adapt in light of Covid-19?

It’s probably stating the obvious to say that a well-aligned sales and marketing strategy will drive business success.

The landscape for all Marketers has shifted exponentially over the last few months.

On 25 May, the General Data Protection Regulation celebrated its second birthday.

Consistency – of both messaging and look-and-feel – is essential in marketing. If you want your hard work on brand to pay off, you need to ensure consistency across your regional and local marketing activity.

For regulated Marketers, regulatory compliance is as important as content creativity.

Twitter is a fundamental element of most marketing strategies. In the era of content marketing, sharing content on social media is a key driver of web traffic and downloads. But marketing via Twitter is not without its risks.

It’s something all Marketing teams have probably wrestled with over recent weeks. As the Covid-19 pandemic continues, how should firms be marketing themselves?

What’s appropriate at the current time?

Should companies change their marketing and communications as a result of the pandemic?

Last year, we wrote a blog on How to make remote collaboration work in marketing. Now, with the vast majority of Marketers working from home, the challenge is even more relevant.

So here we revisit our tips for remote working, and update them for a time when the challenge isn’t just of teams across ..

In recent weeks, the working environment for many of us has become unrecognisable, as firms tackle the impact of the coronavirus and many roles adapt to working remotely.

How are Marketers – and particularly those with children at home – coping with home working? A new survey published in Marketing ..

For many Marketing professionals, blog posts are a core element of the content marketing strategy.

But there is no point spending time creating blog content if what you produce doesn’t resonate with your audience. Blog posts are really all about conversions – driving prospects and clients to your w..

An article in CityAM this week asked whether coronavirus will be ‘the tipping point for company communications’ in the financial sector.

Here we look at what the current situation means for financial services communications, and whether it will indeed create a sea-change in the way that firms commu..

An article in this week’s Marketing Week suggests so. Keith Weed, president of the Advertising Association, believes that the coronavirus pandemic ‘provides an opportunity for the advertising industry to tackle the issue of trust and fulfil its responsibilities to the people, businesses and economy ..

If you work in marketing, there’s a very good chance that you’re working from home right now. With offices closing down all over the UK and worldwide, working remotely is becoming the new normal.

At a time of uncertainty, we thought it might be helpful to share some tips for remote (and possibly sol..