Pay-per-click advertising isn’t new, but remains popular – not surprising when it is still one of the most effective marketing tools.
PPC enables Marketers to target specific segments of the market. It delivers a cost-effective approach, with costs only being incurred when people respond to your ad.
The Marketing team today can look very different to teams of just a few years ago.
Globalisation, remote working, outsourcing and flexible working have all grown over recent years. And while these are largely very positive trends, they can result in teams that are geographically dispersed, and in so..
GDPR was back in the news this week as it emerged that a German housing firm had been fined €14.5 million (approximately £12.5 million) for data breaches.
It seems a good opportunity to revisit GDPR. Do you know what your obligations under the General Data Protection Regulation are? Is your firm doi..
Despite the numerous ways in which brands appear distinctive online, for example, through creative content and remarkable visuals, one important aspect is overlooked – tone of voice.
A clear mission, voice and tone are necessary in order for brands to demonstrate their authenticity. They form a stra..
One of the challenges of being a Marketer in financial or professional services is that your area of business is – let’s say – not always the most exciting.
You don’t have the luxury of a ‘sexy’ sector like fashion or cars to talk about. And yet content marketing remains the pre-eminent strategy – a..
Email is the lifeblood of many marketing campaigns. Well-constructed email campaigns make it easy to reach a targeted audience in a timely way with relevant communications.
But how can you achieve your email marketing goals? What does a good email marketing campaign look like?
Google has announced that it will let website owners customise the way their content appears in search results previews.
How can you take advantage of this to improve the way your firm is described in search rankings?
The ‘snippet’ is the preview text that shows when your s..
Efficiency is one of the Marketing team’s Holy Grails.
Improving your efficiency enables you to get products and services to markets quicker; reduce duplication and rework; and save your business money.
But becoming more efficient is easier said than done. All too often, Marketing teams are bogged d..
There’s an ongoing debate in the marketing world about gating content.
Adding a form before your valuable marketing content has become the accepted approach. But is gating always right?
Here we explore the pros and cons of putting your content behind a data-capture form. To gate or not to gate?
You may be aware of the SM&CR – the Senior Managers and Certification Regime. The regime will apply to all solo-regulated firms (i.e. those regulated by only the FCA or PRA) from 9 December this year.
But what are the regulations?
How will they impact conduct and accountability at your firm?
New research published this week shows that London has overtaken New York as the capital of fintech deals.
The report, published by industry body Innovate Finance along with London & Partners, reveals record investment in the UK fintech sector. It also finds that London attracts the largest number o..
A new survey of the UK’s most valuable brands identifies the fastest-growing brands in 2019.
What do these winning companies have in common – and how can you emulate their success? We investigate.
Automating some of your marketing processes can have huge benefits.
Automation can mean a number of things in marketing. But whether you introduce a degree of automation to your production processes or automate the delivery of your marketing activity. Automated approaches can improve efficiency, sav..
Inbound marketers are constantly looking for ways to generate more leads from their websites and increase conversion. But in order to convert, you need to direct people to your website in the first place.
To increase the conversion rate, as a marketer you need a clever and creative lead generation s..
The Financial Conduct Authority has told claims management companies (CMCs) that they must do more to ensure their promotions do not mislead potential customers.
On 23 August, the Authority announced a number of new rules in relation to financial promotions issued by CMCs. These new rules aim to ens..