Every industry has its own terminology and acronyms. It can take a while to get to know them all and feel like you have a real understanding of the sector you work in.
Marketing is no exception – any Marketing professional will have had to familiarise themselves with a wealth of jargon. ROI, anyone?..
That’s a question posed by FinTech risk experts Aon recently.
In a blog, the firm explores whether Brexit will impact London FinTechs and threaten the capital’s reputation as a hub for financial innovators.
We look at the reasons for London’s pre-eminence in financial innovation – and examine the im..
Marketing Directors are increasingly getting a place at the top table. Marketers are appearing on the board alongside their Finance, HR and CEO counterparts.
But what do their fellow board members think of the Marketing function? How does the C-Suite really view Marketing?
Do you know what Google’s Quality Score is, and how it is worked out?
If you produce online adverts for search engines, you should – as it’s central to your visibility online.
Here we look at the components that make up ‘quality’ in Google’s eyes and share tips on making your ads more search engine..
The benefits of marketing automation are well-recognised. Automating your processes – whether production, approval or delivery – can save you significant time, reduce your admin, improve your targeting and accuracy, optimise regulatory compliance.
The arguments for greater automation in marketing ar..
A survey released recently showed that the popularity of podcasts is soaring as social media takes a dip.
Why is this, and how can you make the most of this growing engagement with podcasts in your marketing?
Why are podcasts growing in popularity? According to a surv..
Last week, we announced that our company name is changing to Simplifie.
Why the change – and why do names matter? We look at the reasons behind our new name.
We’re making the change because the name Simplifie better represents who we are and what we do.
All regulated Marketing Managers know the importance of compliant financial promotions.
But this week, the need for compliance was brought sharply into focus as four people were arrested following a probe into a collapsed firm.
The FCA and Serious Fraud Office investigation into collapsed mini-bond..
Your brand is central to your success.
As a Marketer, you know that – and you only need to look at the success of the world’s best brands to understand how crucial a consistent brand experience is.
How does this translate to financial services brands? And how can you make the most of the brand you ..
Pension communications aren’t often held up as examples of best practice. But things may be changing, as an article in Money Marketing explained this week.
Are we nearing a revolution in retirement communications? And will other financial services customer materials follow suit?
Last week, I went to a really valuable training session on Search Engine Optimisation.
Most Marketers understand the concept of SEO, and many are successfully optimising their sites for success on search engines like Google and Bing.
But it’s an area that’s constantly evolving. Refreshing yourself ..
Earlier this month, the Competition and Markets Authority (CMA) released the findings from its latest survey on quality of service in UK banking.
The survey was introduced by the CMA after it conducted a market investigation into the banking sector in 2016. The results, shown in a league table, enab..
Earlier this month, the FCA released the latest outputs from its Asset Management Market Study. This second set of rules aim ‘to improve the quality of the information available to consumers about the funds they invest in’.
What are the new rules, and how will they impact your marketing?
This week, we complete our look at the State of Play report 2019, which identifies the big content marketing trends for financial services companies.
The report is based on a survey of marketers across financial services. Here we explore:
A new report by Editions Financial explores the big issues impacting the world of financial services marketing.
The State of Play report 2019 is based on a survey of marketers across financial services. So, what does it tell us? Here, in the first of two blogs, we look at findings from the first ha..