Sounds obvious - but it's generally thought that sales people spend more time looking for the information they want to share with prospects than they do actually meeting with them. This is a poor use of your sales professionals' time and expertise.
And just as worrying, allowing sales teams to find and produce their own content creates an entirely separate problem – the issue of non-compliant presentations. For a regulated business, making sure any financial promotions are compliant is essential.
If you want to solve the dual challenges of wasted business development time and non-compliant sales materials, we’ve got seven tips that will help.